About Us

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Joshua Farley, PT, DPT, CDNT, OCS
Founder, CEO, and Healthcare Leader

With a career spanning over 16 years in physical therapy and healthcare operations, Josh Farley has dedicated their professional life to delivering patient-centered, evidence-based, and cost-effective care. He brings a wealth of broad experience in clinical quality enhancement, employee retention strategies, and operational excellence.

Career Highlights:

• Upstream Rehabilitation: Led as Regional Director, overseeing multi-site operations of multi-million-dollar budgets across Mississippi, mentoring clinic directors, and driving growth through strategic marketing, budgeting, and talent development.
• Results Physiotherapy: Held pivotal roles as District Operations Leader and District Clinical Quality Leader, achieving significant clinic expansions, referral growth, and clinician development.
• Mississippi Baptist Health Systems: Pioneered patient centered scheduling protocols, clinic designs, and educational initiatives while managing outpatient clinic operations with consistent volume growth.

Education:

• Doctor of Physical Therapy, University of Mississippi Medical Center
• Bachelor of Science in Biology, Millsaps College

Certifications:

• ABPTS Certified Orthopedic Physical Therapist, ABPTS
• Certified Trigger Point Dry Needling Therapist, IAMT
• LEAN for Healthcare certification, MS State University
• National "C" License, United States Soccer Federation

Professional Leadership:
As a long-standing member of the American Physical Therapy Association and the Mississippi Physical Therapy Association, Josh has held key leadership roles, including MPTA President, where they achieved a 91% membership growth and led the successful passage of the PT Licensure Compact and Patient Direct Access bills through the state legislature.

Speaking Engagements:
A recognized thought leader and speaker, Josh has delivered keynote speeches at prestigious white coat ceremonies, sat as a member of panel discussions at national forums, and educated future therapists on payment models and healthcare trends at institutions such as William Carey University and the University of Mississippi Medical Center. Passionate about innovation in healthcare, Josh continues to inspire teams and foster relationships that elevate clinical excellence and operational success. 

After spending 15+ years in various multi-site operational roles and professional leadership roles, I decided to start Veritas Consultants in order to help small to medium size Physical Therapy groups achieve greater success through operational efficiency.  I truly believe that operational efficiency focused entirely on patient success drives long term and short-term success for everyone and will help us to continue to grow our profession.

  Veritas Consultants, LLC is dedicated to helping PT clinic owners improve their operational efficiency with focus on clinical quality and employee retention.